A firm understanding of a business intelligence definition is needed in order for an enterprise to survive and thrive in the age of digital transformation. Many organizations will put a lot of emphasis on the technology, while overlooking what business intelligence has to offer.
Although new technology can be a great opportunity to improve an organization, it is also important to keep track of goals. Delivering on the promise of technology requires business intelligence. They often go hand in hand. For example, when a business migrates to the cloud or focuses more on machine learning in order to harness data, it is imperative that effective analytics are used. Failure to do so could mean that the enterprise might miss out on an opportunity to grow.
Author: Steven Lerner