Retailers Struggle With Clarity on Business Intelligence and AI

Las Vegas — Splitting hairs between what business intelligence (BI) and artificial intelligence (AI) mean could be a frivolous game of semantics, but for retailers hoping to unlock the transactional secrets stored in their point-of-sale (POS) registers, understanding the differences could prove crucial, according to a technology session speaker at the 2018 NACS Show in Las Vegas.

Addressing attendees at the workshop “TechEdge: Using AI to Improve Your BI,” Nabeel Azar, COO of Verisk Retail, Bloomington, Minn., said the main difference lies in what each technology focuses on. Essentially, BI tools look toward the past, assessing the information derived from transactions done over a period of time. AI tends to be more forward looking, predictive of what could happen.

Author: Angel Abcede

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