Operator marketing, customer care, operations and network planning teams are under increasing pressure to deliver customer experiences that drive revenue growth, and keep subscribers happy while they keep costs under control.
New big data analytics tools are now helping service providers do just that by uncovering valuable information, that links customers to the networks that serve them. Big data offers powerful new possibilities, impacting both the top and bottom line growth. One could say it’s the future of the business.
Author: Laurie Spiegel