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How Big Data is Changing The Way Businesses Manage Content

In the fast-paced business landscape, the demand for content marketing is increasing at an unprecedented pace. Having said that companies are struggling to identify potential opportunities/problems in managing business content that may otherwise go unnoticed. 

This post will walk you through how big data is interrelated to content management; how it is driving content marketing strategy and at last; how it can be used in the media and publishing industry to bolster revenue and retention says, Sujit Kumar is VP of Strategy & Marketing at Valuebound.

Source: martechadvisor.com
Author: Sujit Kumar

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