Data quality will determine success with self-service analytics

As organizations look to provide data analytics to more users throughout the enterprise, self-service capabilities are becoming more important—and desired. “There is a growing demand to disintermediate the middleman between the data ‘action taker’ and the data,” said William McKnight, president of McKnight Consulting Group. “This demand is exponential in progressive, achieving organizations.”

The main driver is “keeping a train of thought alive long enough to get to action,” McKnight said. “If the path to a solid action is fraught with IT delay, the action will not be taken. Or, assuming the data is there, will be taken without access to it. When competing on analytics, an organization absolutely must adopt self-service analytics.”

Author: Bob Violino

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