Confessions of a data scientist: ‘Marketers don’t know what they’re asking for’

Like artificial intelligence or blockchain, data science is a popular buzzword in the industry. Marketers are often confused around the distinction between data scientists — those who design and test experiments using statistics, calculus, linear algebra — and data analysts — those who use spreadsheets to implement strategy around data.

In the latest installment of our Confessions series, where we exchange anonymity for honesty, Digiday spoke with a data scientist inside the marketing department of a company who says marketers are still lost when it comes to the science and are wasting money on data scientists.

Author: Ilyse Liffreing



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