How can businesses make smarter decisions, increase profits, and improve internal processes? The short answer: data. Without data, many businesses would be flying blind—even the local bicycle shop that’s experimenting with Facebook ads and loyalty cards.
It’s not enough just to have data, either—you have to be able to make sense of it and turn it into action. That’s why more businesses than ever are turning to business intelligence (BI) analysts. And the sector seeing the highest rate of BI adoption is small organizations with 100 employees or less.
Author: Carey Wodehouse