How Business Intelligence Changes the Game for Hotel Operators

According to the new Starfleet Research study “How to Leverage Business Intelligence to Improve Hotel Performance” (currently available for complimentary access), 96 percent of hotel operators believe that business intelligence has been “successful” or “very successful” in terms of enabling them to achieve their desired business results.

Of course, it wasn’t so long ago that hotel operators wanting to conduct data analysis had to rely on Excel spreadsheets. Unfortunately, entering massive amounts of data into a spreadsheet and then dynamically refreshing it as new data becomes available — which is all the time — is rife with challenges and quickly turns into an unwieldy mess.


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