Data has become the most precious resource for businesses. The problem is that most companies don’t know how to turn data from an asset into an advantage. While we celebrate innovative companies like Netflix for their mastery of data analysis to benefit their business, the reality is that the vast majority of big data projects — a staggering 85% — fail.
How can you ensure your company bucks the trend? It starts with assembling the right team and creating the right environment for their success. Here are a few suggestions to consider as you begin pursuing big data initiatives. Start Small I currently lead a team responsible for customer analytics and artificial intelligence.
Author: Brandon Bunker