Articles

How Big Data is Revolutionizing the Pharmaceutical industry

In the pharmaceutical industry, manufacturers struggle with stagnant pipelines and low success rate in R&D activities. Then big data came as a game changer because it no longer is limited to customer-facing function as sales and marketing only.

The pharma industry accumulates a massive amount of data generated from sources as patients, retailers, and R&D processes every day. Big data enables easy understanding of complicated business processes which results in improved clinical trials, better risk management by companies and increase patient safety.

Source: cioreview.com
Author: CIOReview

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