How Big Data is Revolutionizing the Pharmaceutical industry

In the pharmaceutical industry, manufacturers struggle with stagnant pipelines and low success rate in R&D activities. Then big data came as a game changer because it no longer is limited to customer-facing function as sales and marketing only.

The pharma industry accumulates a massive amount of data generated from sources as patients, retailers, and R&D processes every day. Big data enables easy understanding of complicated business processes which results in improved clinical trials, better risk management by companies and increase patient safety.

Author: CIOReview

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s