The following is a brief excerpt from the new Starfleet Research study “How to Leverage Business Intelligence to Improve Hotel Performance,” which is currently available for complimentary access. The research findings featured in the study are derived from surveys conducted earlier this year with more than 250 hotel executives and qualified staff.
When it comes to generating actionable insights and driving continuous performance improvement, the right hotel BI tool can rightly be viewed as a game changer. This is true for two simple reasons. The first reason, to quote a famous Latin phrase, is: ipsa scientia potestas est (knowledge is power). The second reason, to borrow an English clich, is: timing is everything.
Author: Jeff Zabin