Gone are the days when marketing decisions were guided by intuition and experience. Important marketing decisions are now determined by big data. This refers to the study and application of big, complex datasets, which cannot be processed by traditional data-processing applications.
These figures generate insights that can lead to better business decisions and strategic moves. The application of the right technology improves the quality of decision making and detailing processes. As the number of outputs and customer characteristics have increased, companies are faced with huge volumes of both structured and unstructured data.
Author: Jas Saran