According to estimates, 80% of global data is unstructured. This data resides in social media feeds, digital photos, emails and audio files, to name a few. Unstructured data can be hard to analyze, which means businesses can fail to utilize the treasure trove of data they have access to.
That’s where modern business intelligence tools come in. We now have access to tools that can collate data from various sources, including apps, websites and blogs, that businesses can use to create actionable reports. In fact, as technology matures to analyze videos and images, business intelligence tools are increasingly becoming more capable of prescriptive analysis.
Author: Steven Widen