TD Bank Group is a leading Canadian bank and the sixth largest bank in North America by branches, employing more than 85,000 people. The bank provides its services to around 25 million customers, and its guiding philosophy is “legendary customer service.”
In short, this means that every interaction with the bank should be a memorable and enjoyable experience. Over the last five years, TD’s Innovation, Technology and Shared Services team has rolled out the “Googlefication” of the business. Essentially this has meant transforming it from a finance company into a tech company – and managing the cultural shift that this entails.
Author: Bernard Marr