Clearly, big data is not a fad. It’s a competitive advantage most marketers recognize as a potent solution to some of their most pressing problems: • Marketing budgets that outpace sales numbers in growth • Ineffective and time-consuming lead scoring • Lack of impactful personalisation • The notorious inability to accurately measure and predict the ROI of certain marketing activities
You know that data science is your strongest bet for remaining competitive. But where do you begin when that data of yours is well… big? Our team is here with some answers. We have developed a three-part series explaining exactly how to get from ground zero – loads of data, little sense – to the marketing foresight moon – automatic determination of the best actions and their impact on your business. But before we dive deep, let’s recap the core basics.
Author: George Karapalidis