How Banks can Exploit Big Data to Engage with Millennials

Millennials are slowly moving into their prime spending years and when it comes to spending/saving/managing and using the money, especially the banking industry is in need of reshaping its services, solutions and how they do business according to this large generational group’s expectations. 

And where do they start?- of course from utilizing Big Data! Millennials have already proven that they are one of the most powerful and influential demographics – and they are getting even more important for the industries since they are expected to overtake Babyboomers in 2019. Even though millennials are classified as one demographic segment between the ages 18 to 40; it requires an unusual way of approach for organizations to engage with this tech-savvy, (and high maintenance!) demographic.

Author: Asena Atilla Saunders

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