Big Insights Not Big Data: Why We Should Stop Talking About File Size

It has become an unfortunate trend of the “big data” world that we focus on the size of the datasets we analyze, rather than the number of useful datapoints they contain or the insights we gain from them.

Companies routinely focus the size of their data warehouses rather than the datapoints they contain, while even normally staid academia has gotten in on the trend with breathless marketing hyperbole about “rival[ing] the total amount of data that currently exists in the social sciences.” In our data-driven arms race, we’ve lost track of the simple fact that “big data” came into being to yield insights not possible at smaller scale, not as a marketing term to tout how much data we have obtained or how inefficiently we can store and work with it.

Author: Kalev Leetaru

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