Modern-day marketing has changed drastically over the past decade. Back in the day, when companies wanted to tweak their advertising, they would have to sift through their sales data, click-throughs and general behavior of their audience.
But big data has changed all that. It’s changed the way that businesses market to their customers, which in turn, helps companies increase their profits. According to a BARC research report, businesses surveyed that use big data saw a profit increase of 8 percent, and a 10 percent reduction in overall cost. There are numerous ways you can use big data to adjust your business model for the better, especially as it pertains to advertising.
Author: Syed Balkhi