1. Define Specific Objectives. Understand what you hope to learn from each survey and how you’d like to use the information. From this exercise, you can establish clear, achievable goals.
The answers I most often get are “Nobody” or “I don’t know.” When I do get a name, it often differs depending on who I asked—a marketing executive points to one person, while finance identifies someone else. That isn’t good. How can analytics become a strategic, core component of an organization if there is no clear owner and leader for analytics at the corporate level?
Author: Christopher Ruvo