Ad hoc analysis: business intelligence’s fast food problem

In a world where businesses live or die on data, self-serve BI is the information super-food we’ve been waiting for. Or so the rhetoric around this popular tool would have us believe.

Also known as data exploration, exploratory data analysis, data discovery and ad hoc reporting, self-serve BI has many names, but one big promise: to radically reduce the time organizations spend on data collection, analysis, and reporting. Central to this promise is that any employee who wants to can collect and analyze company data on their own.

Author: Matthew

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