We live in a society driven heavily by numbers, analytics and cold, hard facts. Big data is particularly vital for companies eager to supercharge their marketing efforts and gain an advantage over the competition.
That’s because consumers have become increasingly selective in the products and services they buy as well as the messages they read or listen to. From text messages to emails to direct mail, shoppers are constantly bombarded with promotional material. The reality is that much of it is completely ignored.
Author: Rhonda Basler