Use Big Data to Launch a Direct Marketing Strategy That Works

We live in a society driven heavily by numbers, analytics and cold, hard facts. Big data is particularly vital for companies eager to supercharge their marketing efforts and gain an advantage over the competition.

That’s because consumers have become increasingly selective in the products and services they buy as well as the messages they read or listen to. From text messages to emails to direct mail, shoppers are constantly bombarded with promotional material. The reality is that much of it is completely ignored.

Author: Rhonda Basler

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s