Big data is big business. About 53 percent of companies in 2017 said they’ve adopted some form of data analytics, and the industry’s forecast to hit $103 billion by 2027 (up from $49 billion in 2018).
But not all platforms are created equal, which is why, according to some reports, enterprises on average access just 1-3 percent of the data they collect. Adobe thinks that artificial intelligence (AI) can help make sense of the deluge. The San Jose company today unveiled what it’s calling a “virtual analyst,” a workbench add-on that’ll join Adobe Analytics, Adobe’s eponymous collection of integrated online marketing and web analytics products, in private preview this fall.
Author: Kyle Wiggers