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Adobe Analytics can now automatically surface insights for you

Big data is big business. About 53 percent of companies in 2017 said they’ve adopted some form of data analytics, and the industry’s forecast to hit $103 billion by 2027 (up from $49 billion in 2018).

But not all platforms are created equal, which is why, according to some reports, enterprises on average access just 1-3 percent of the data they collect. Adobe thinks that artificial intelligence (AI) can help make sense of the deluge. The San Jose company today unveiled what it’s calling a “virtual analyst,” a workbench add-on that’ll join Adobe Analytics, Adobe’s eponymous collection of integrated online marketing and web analytics products, in private preview this fall.

Source: venturebeat.com
Author: Kyle Wiggers

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