Articles

Data visualisation tips from a DBS data scientist

For organisations without a dedicated data science team, knowing where to start when it comes to deriving a story from data, might present its fair set of challenges.

One possible way to get cracking is by looking at all the data you have from an ‘structured’ and ‘unstructured’ point of view, said Johnson Poh, head of data science, DBS Bank at a recent Smart Data conference organised by Marketing. This is provided the marketer involved has large data sets which need to be understood on a daily basis.

Source: marketing-interactive.com
Author: Vivienne Tay

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