Data visualisation tips from a DBS data scientist

For organisations without a dedicated data science team, knowing where to start when it comes to deriving a story from data, might present its fair set of challenges.

One possible way to get cracking is by looking at all the data you have from an ‘structured’ and ‘unstructured’ point of view, said Johnson Poh, head of data science, DBS Bank at a recent Smart Data conference organised by Marketing. This is provided the marketer involved has large data sets which need to be understood on a daily basis.

Author: Vivienne Tay

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s