In the first of a two-part series, Vertical Leap discussed how to prepare your data for analysis. Here, they explore how it can be applied to various types of analysis, helping users make the decision of which one to choose.

Predictive analytics is probably the most sought-after with an estimated market worth of $12.41 bn (£9.89 bn) by 2022. However, getting to the predictive or even prescriptive analytics stage is impossible without leveraging the two other pillar analytics types – descriptive and diagnostic analytics.

Source: thedrum.com
Author: George Karapalidis