The Big Problem With Big Data

Inherent in its name, big data is just that: big. Herein lies the problem. Companies across the globe are collecting, analyzing and parsing data from all parts of corporate networks with the goal of improving the productivity of users and devices and ensuring the best possible applications experience.

Beyond simply improving network operations, this data can provide a better understanding into improving business operations. Insights into user behavior networks can also be applied to improving revenue performance. Until now, network data (and there’s a lot of it whizzing around), has never been effectively used for this purpose.

Author: Abe Ankumah

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