What businesses can learn from political campaigns about using big data

Chris Wilson of WPA Intelligence explains how businesses could use predictive analytics to target customers, much like how political campaigners use targeting of potential voters.

CNET’s Dan Patterson interviewed Chris Wilson, CEO of WPA Intelligence, about how businesses can learn from the evolution of big data analytics in politics. The following is an edited transcript of the interview. Campaign 2018: Election Hacking is a weekly series from TechRepublic sibling sites, CBS News & CNET, about the cyber-threats and vulnerabilities of the 2018 midterm election. Dan Patterson: What can businesses learn from how politics is not just using big data, but evolving with big data?

Author: Dan Patterson

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