Articles

AI + Analytics = the intelligence we need for business

There is no dearth of business “intelligence” tools. So why do up to 80% of corporate BI projects fail, according to Gartner research? Lakes full of data, millions of dollars invested in dozens of tools… but yet not a drop of insight. Why? Do we as business professionals just like to guess our way through life?

Does our company not have a data strategy? Do we have a process & culture issue? The answer doesn’t just lie in poor processes or company culture — it’s in the tools themselves. Most classic analytics tools that produce visualizations were built for the simpler days: when Small Data was hip, it was acceptable to wait months for analysis, and confirmation bias was cool. But the world has moved on.

Source: diginomica.com
Author: Ketan Karkhanis

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