Davey Winder’s coverage and concern for how Privacy is at risk with the “under-the-hood” integration of social media giants is right on the money. When massive, super-aggregation platforms like WhatsApp, Instagram and Facebook Messenger come together, the pool of data and inferals that can be made as a result are vital to us all.
Today is also National Privacy day in the UK, and given this recent integration news, it makes sense to unpack this a little now and not in a few years when it’s too late. Right off the bat, let’s all remember that Big Data isn’t just a marketing term. It gets bandied about and abused a lot, sure, but real Big Data occurs when the data is of sufficient size that it can generate new data.
Author: Sam Curry