In the past five years or so, most businesses have been majorly keen on employing analytics for better decision making, however, despite the intent and the urgency for this strategy, user adoption for business intelligence tools has remained quite low.
As per G2 Crowd’s Spring 2018 Grid Report for Business Intelligence Platforms, surveyed users reported that their firms have only about 51% user adoption rate for all such products in the category. To give you some background about this, according to G2 Crowd’s reviewers, Customer Relationship Management products have an adoption rate of about 77%, for marketing automation tools the adoption rate figure stands at 71%, and accounting software has the highest adoption rate of over 79%. These figures indicate a major scope for improvement in adoption rate of business intelligence tools.
Author: Lydia Hanson