4 steps to user buy-in for big data

Recent Bi-Survey enterprise research revealed that 53% of companies surveyed had inadequate big data “know how” in their organizations. Twenty-five percent of respondents said that they were still struggling with making big data usable to their end users, and 38% said they lacked relevant and compelling business cases for big data application.

These are big numbers for big data and analytics given the fact that both have appeared on corporate CEO and IT agendas for more than five years. Some remarkable big data and analytics gains have occurred in the financial services sector, which fine-tuned fraud detection applications as well as internal business decisions such as which customer applicants qualify for which type of loan and credit.

Author: Mary Shacklett

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