Technology will either empower or overpower us. There is no better example than the race for “big data.” Extremely large data collections that can be analyzed computationally to reveal patterns, trends and associations relating to human behavior and interactions are being collected everywhere, every second of the day.
Big data is derived from the digital footprints and fingerprints left through social media, cell phones, commercial transactions, shopping, internet surfing, GPS and other devices that record our every movement. Sometimes information is freely given. In many cases, it is just taken or scraped from sites as virtual travelers pass through leaving crumbs behind.
Author: Thomas Vartanian