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How Big Data Improves Customer Segmentation Analysis For Email Marketers

Customer segmentation analysis for email marketers is becoming exponentially better and more efficient with the help of big data. Here’s how!

A number of our contributors have discussed therole of big data in digital marketing. They have mostly focused on the benefits of using big data to bolster search engine rankings and squeeze a higher ROI out of social media marketing campaigns. However, there are other applications of big data in marketing as well. Email marketing is a classic example.

Source: smartdatacollective.com
Author: Ryan Kade

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