How the rise of augmented analytics tools affects BI vendors

Augmented analytics is a term coined by Gartner to describe the integration of natural language processing, natural language generation, text mining and automated data processing capabilities into BI systems.

All the major BI vendors are buying or building these capabilities into their BI platforms in order to make it easier for enterprise customers to democratize analysis. “I believe the top players in BI understand that augmented analytics holds both a promise and a threat for them,” said Micha Breakstone, co-founder and head of R&D at, a conversational analytics service.

Author: George Lawton

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