Reporting on key business data across different departments can be a difficult, time-consuming, and manual process. One department might use an external business intelligence (BI) tool or software platform (like a CRM or an email marketing tool), while other data may come from a spreadsheet or a database. 

This means someone, or many someones, must cobble together bits and pieces of information from several different sources on a quarterly, monthly, weekly, or even daily basis. Instead of spending precious time on manual, disparate reporting processes, why not pull all this information together into one place — a place where your team is already working every day — Confluence! Confluence is a powerful tool for team collaboration and document management, but it can also serve as a central hub for robust and interactive business intelligence reporting.

Source: atlassian.com
Author: Emilee Spencer