Articles

Netflix Harnesses Big Data To Profit From Your Tastes

“Bird Box,” a thriller starring Sandra Bullock, sucked in 45 million Netflix viewers in a week. “Bandersnatch,” part of Netflix’s “Black Mirror” franchise, set new standards for interaction. Netflix is quietly transforming the entertainment industry with data.

The home screen for the Netflix Inc. original movie “Bird Box” is seen on an Apple Inc. laptop computer in this arranged photograph taken in the Brooklyn Borough of New York, U.S., on Sunday, Jan. 13, 2019. Netflix is scheduled to release earnings on January 17. Photographer: Gabby Jones/Bloomberg photocredit: © 2019 Bloomberg Finance LPIn fairness, the Los Gatos, Calif., company was a data business long before it turned to content creation …

Source: forbes.com
Author: Jon Markman

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