Business Intelligence Adoption Leads to 24 Percent More Sales

Business intelligence adoption leads to a 24 percent increase in sales, according to new research by IQBlade. The UK-based market intelligence platform provider released the findings in its Tech Impact ’19 Report. The report is based on the Sunday Times Fast Track 100, a collection of the UK’s fastest growing businesses. 

The goal of the report is to uncover which technologies have the greatest impact on successful British companies, and comparing it against those that are not utilizing them. The average sales among those Fast Track organizations that used BI and data visualization software was £39 million, compared to just £24 million for those that didn’t. The average size of the companies who use data analytics was also higher by roughly 100 percent (228 to 115).

Author: Timothy King

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