Data Science Is Now Bigger Than ‘Big Data’

In a world in which “big data” and “data science” seem to adorn every technology-related news article and social media post, have the terms finally reached public interest saturation? As the use of large amounts of data has become mainstream, is the role of “data science” replacing the hype of “big data?”

Looking back over the past decade and a half, English language web searches reported by Google Trends for both “social media” and “cloud computing” begin at the latter half of the last decade, with cloud computing rising in late 2007 and social media taking flight in early 2009. (To compare the two terms on the same scale, they are reported as standard deviations from the mean, known as Z-scores).

Author: Kalev Leetaru

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