Companies have access to more data than ever before. But how can they optimize it without getting lost in the weeds – or losing sight of the customer? Evite CEO Victor Cho and Wharton marketing professor Raghuram Iyengar offered advice from their own experiences during a recent conversation with Knowledge@Wharton.
Source: knowledge.wharton.upenn.edu
Categories: Articles
BI Corner 
Executable English could be very useful for this project.
Example:
some-person is a man
—————————–
that-person is mortal
this-person is a man
================
Socrates
The platform that supports this is live online at http://www.executable-english.com with many examples. You can use your browser to write and run your own examples too.
If you are reading this, you already know the language — it’s open vocabulary, largely open syntax. So there’s almost no learning curve!
(It may look too simple for a programming language, but it’s actually Turing-complete)
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