Big data is no longer just a buzzword or a hot topic everyone is trying to learn about. Brands and retailers have long moved on from Big Data 101 to the how-to stage. It’s the era to scout for new technologies and innovative methods to leverage the acquired information so that, ultimately, brands can provide an individually tailored shopping experience for their customers.

There are several steps between retrieving the data and actually converting it to sales, but here are some areas where it can be used to optimize your platform and improve the overall user experience. 1. Audience Segmentation Audience segmentation is a broad term that covers the full scope of knowing who your customer is. Each user who visits your website provides individual, yet anonymous information that allows you to group them based on similarities, such as demographics, geographic location, etc.

Source: businessnewsdaily.com
Author: Sara Angeles