With many organisations putting data at the heart of their digitisation strategy, analyst firm Gartner predicts the market for data analytics is likely to exceed $100bn in the next few years, suggesting that organisations are driving adoption of initiatives where there is a strong need to invest in analytics.
Techniques for analytics can be relatively simple. “Finding something useful in your data is a starting point,” says TV presenter Hannah Fry, who is an associate professor in the mathematics of cities at UCL’s centre for advanced spatial analysis. “The tiniest clues can give us a prediction of what will happen a long time in the future,” she adds.
Author: Cliff Saran