We don’t collect buyer intent data just because we think it’s interesting. We collect and provide intent data to our clients in actionable form, because it can help them achieve their goals. Data helps the most when it can answer questions. And it can be a lot of help when it answers questions quickly.

Data Visualization: Show, Don’t Tell While it is not always possible, there are times that data can answer questions “at a glance.” For example, if I wanted to know, at a glance, which pages on my site are getting the most visits, a visual representation of web data such as this does the trick: Similarly, if I wanted to know if a specific company was exhibiting in-market research behavior (that is, doing more research than usual around particular keywords), a view like this would tell me that immediately:

Source: business2community.com
Author: Matthew Grant