Recent years have seen the rise of automated marketing operations, insights, and data analysis. Marketing and Sales organizations are using data from new sources in innovative ways to holistically inform and improve their performance and conversion rates.
These first- and third-party data sources are largely captured and categorized by algorithms augmented by artificial intelligence, natural-language processing, and machine learning. And contrary to popular fears, the robots haven’t taken over yet, which highlights the reality that there have been business analysts, data scientists, and marketers making sense of these new data streams and intelligence.
Author: Amy Koski