Google analytics might seem scary at the first site. But you are an accomplished owner of a dynamic and customer-focused small business and your website represents your business! So, being inquisitive about the traffic data is your religion. As a fact, you want to know much more than just traffic data.

To give you a broader overview of what Google Analytics does, it helps businesses gain insights on their website’s traffic, where the visitors are coming from (channels, mediums, source, referrals, paid channels), which keywords draw the most traffic, what pages are visited most etc! The data can then be drilled down to see the page views, sessions, bounce rate, new vs returning users, and session duration. Further, drill down the data to see what time of the day the users visit, what browser they visit from or what device they access your website from, the behaviour flow etc.

Source: entrepreneur.com
Author: Jyotirmay Samanta