The Next Stage of Intent Data – Part 1

The Traditional Method of Segmentation In this series of articles, I will investigate the current market landscape for BI, Analytics and Data Science vendors with the goal of answering a few important questions.

First, how should vendors in this market segment and evaluate who they should target? In other words, how should they develop their list of target accounts? There are two traditional methods for market segmentation. The worst-case scenario involves marketers segmenting based on gut feel. Where is the market headed? What companies seem ripe for targeting? And so on. Guessing, in other words. The better scenario involves reviewing historical sales data and targeting companies that have a profile (Industry, Revenue, Employee Count, Geographic Location, etc.) resembling that of past customers.?

Author: Benjamin Cavicchi

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