The internet has become the primary place to let the world know about your business or brand. Gone are the days of traditional marketing. In its place, we now have a precise way to build a worldwide audience by using tools that Google Analytics makes available to all of those who are looking for a new way to track information.

There are a handful of metrics available through Analytics that give you the freedom to fine-tune your business website and turn it into a well-oiled machine. Let’s examine some of the important metrics you should start paying attention to if you want to create and maintain a popular business page.

Source: forbes.com
Author: Jared Atchison