There’s no way around Big Data anymore. Nevertheless, many companies are still hesitant to address this topic. Read here what Big Data means, which concrete application scenarios exist, and which trends experts predict for Big Data technologies – including practical examples.

The origin of the term Big Data: Big Data is used to describe large amounts of data that consumers, users, and companies generate on a daily basis. At the consumer level this includes data on online search behavior, transaction data or data on purchasing behaviour and, at the company level, production or transport data.

Source: etmm-online.com
Author: Theresa Knell