Using Data Analytics for Competitive Advantage: Expert Advice

Gaining competitive advantage from data analytics: businesses in 2018 are very focused on leveraging this emerging technology. Yet where there’s a lot of power in analytics, there’s a lot of confusion in actually using it. Gaining consensus within a company to using analytics to its greatest potential is a true challenge.

To discuss data analytics challenges like this, I spoke with two top experts: Andi Mann, Chief Technology Advocate, Splunk | Bill Schmarzo, CTO, IoT and Analytics, Hitachi Vantara. Gaining Competitive Advantage from Data Analytics J. Maguire: The question is, and Bill I’ll ask you this first, how do you gain alignment and consensus around analytics within a company, to make the most of it? B. Schmarzo: One of the things we’re doing, James, is we’re actually embracing concepts called “design thinking”, which may seem very bizarre, that I’m talking design thinking when I’m talking analytics. There are a lot of things that design thinking does.

Author: James Maguire

1 reply »

  1. There’s an online platform that may help in adopting BI. It’s called Executable English, and it supports no-code, self service BI apps, with English explanations of results.

    Here’s a summary slide

    Click to access internet_business_logic_in_a_nutshell.pdf

    and a short paper

    Click to access A_Wiki_for_Business_Rules_in_Open_Vocabulary_Executable_English.pdf

    The platform is live online with many examples at . You can use your browser to write and run your own examples too. Shared use is free, and there are no advertisements.

    Please consider this platform for use in your organization. If you are reading this, you already know its (non) programming language!

    — Adrian

    Adrian Walker
    Executable English LLC
    San Jose, CA, USA
    (USA) 860 830 2085 (California time)


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