In today’s data-driven world, understanding and analyzing information has become a critical component of business success. Also known as business intelligence, the strategic collection, and analysis of data can provide actionable insights for companies of all sizes.
Why is business intelligence important? By itself, data is just information. In order to be useful, it needs to be put into context. With the sheer amount of data most businesses are able to collect via technology, it’s essential to have good systems for managing and analyzing that data. Business intelligence systems offer solutions that allow businesses to better manage and understand the available data, which is important for gaining the most useful insights from that data.